Welcome to the first episode of our podcast.
Today, we discuss why SMS marketing is becoming a powerful growth and retention channel for e-commerce brands.
Our guest, Piyush, founder of Kubbly, explains how brands can use compliant data, personalization, AI agents, automation, and attribution to make messaging feel valuable instead of spammy.
Watch on YouTube:
Show Note:
00:25: Guest Introduction
02:24: What is SMS marketing?
05:40: SMS marketing vs. Email marketing
09:19: New trends in SMS marketing
15:37: How to convert your customers to SMS
21:49: How to get started with SMS
24:23: What services does Kubbly provide?
26:43: The international market landscape
29:46: Final suggestions for brand owners
Kubbly - messaging commerce platform: